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Enterprise software, commonly referred to as enterprise resource planning or ERP software, is designed to support the operations of the business. Client relationship management (CRM) software, on the other hand, is designed to support the relationship part of the business. Where ERP software focuses on ensuring that the product gets made or the service gets delivers, CRM software focuses on maintaining a positive relationship with the client who receives the item and supporting the item’s life after it has been delivered. At first glance, ERP and CRM are nothing alike. Used for two different purposes, each system has its own set of capabilities, benefits and payoffs. When paired together, however, they complement one another and provide businesses with a comprehensive software package to sustain growth, lower costs, and improve overall efficiency. What Makes Enterprise Software Unique? Before we take a look at the benefits of using client relationship management and enterprise software together, you need to understand the strengths unique to each solution. For years, enterprise software has been the primary software platform of accounting and operations. By providing the necessary functions to support the business (such as inventory management, record keeping, data collection, etc.), ERP software is crucial to […]

Is it Time to Replace Spreadsheets with Client Relationship Management Software? Whether you want to or not, sales forecasting is a necessary part of running a business. Companies use sales forecasts to determine their position in the market, plan for future inventory and scheduling needs, and create effective strategies to meet predetermined business goals. Sales forecasts do not predict the future. They can, however, help businesses plan for the future and be better prepared to meet whatever happens along the way. Even in today’s technology-heavy world, many businesses still rely on spreadsheets for sales forecasting. While spreadsheets are a great tool for building lists, creating budgets and generating basic reports, they are not effective in the area of sales forecasting. Not only are they inefficient and cumbersome to maintain, but they are also limited in the information they provide. Businesses often unknowingly pay a high price when they use spreadsheets to create sales forecasts, for spreadsheets take a lot of time to create and maintain and are often filled with data inaccuracies. In the most extreme cases, this can even translate into lost sales and unmet revenue goals. If your company is struggling to create accurate sales forecasts or if […]

Client relationship management (CRM) systems were originally designed as a database capable of storing the most important client details and order information. Over the years, it has evolved into a capable system not only used to store important client records and information but to also manage marketing, sales and customer service processes. Companies around the world use CRM software on a daily basis to manage the day-to-day tasks involved in serving clients. From creating new and innovative marketing campaigns to measuring client engagement over a specific period of time, CRM software has many uses to the modern day business. One of CRM’s most critical functions, however, lies in its ability to support the customer service department. From its moment of origin, CRM software was designed to serve as the company’s central source for important customer details: names, addresses, phone numbers, order histories, inquiries, service requests, etc. CRM is a treasure-trove of information, holding the answer to virtually any question you could ever have about your clients. It paints the picture of each client’s history with your company, allowing you to better serve and support the client now and in the future. 4 Convincing Reasons Your Customer Service Departments Needs Client […]

Today’s world is highly connected. In a moment’s time, you can open your Internet browser, see what is happening around the world, chat with a colleague or friend, and place an order for a product or service sold in another country – all without leaving the comfort of your own desk. While globalization has certainly opened up new opportunities for businesses in terms of reaching untapped markets, it has also further complicated the balancing act known as client relationship management. In the past, businesses only had to compete with companies who sold or provided similar products and services in their community. Today, however, they are having to compete with companies all over the world, whether they be mere cities away or entire continents away. As new stores and suppliers emerge, companies are having to develop new strategies for winning new clients and retaining existing ones. While no one can deny that globalization has had a positive impact on the consumer, we must acknowledge the challenges globalization presents to modern-day businesses, particularly in the area of client retention. Client Relationship Management: The Importance of Communicating Value in Today’s Global Market In order to improve client retention, you have to change the […]

Over the past month, we have taken a closer look at Customer Relationship Management (CRM). CRM software achieves important business objectives and offers many benefits for companies throughout Toronto and Canada, but these are only achieved when they eliminate the challenges. These challenges are based on different departments using different applications, ERP and Customer Relationship Management (CRM) software solutions that don’t integrate, and disruptions to the business cycle. Three fundamentals of integration are needed in order to maximize the capabilities of integrating Sage CRM and Sage ERP to integrate front- and back-offices within a business. To learn more about these CRM and ERP capabilities, visit here. Let’s take a look at a summary and comprehensive view of all that goes into implementing and using a CRM software solution successfully even amidst challenges to achieve business goals. CRM Integration with ERP across a Business Necessary to Combat Challenges Front-to-back-office integration can help companies to dramatically reduce administrative cost, speed up order fulfillment, and improve customer service. The problem is that without integration and with limited visibility of what is occurring in other parts of the business cycle or office, information may have to be passed back and forth instead of moving […]

In order to achieve success in integrating Customer Relationship Management (CRM) software with business processes to ensure that customer data is delivered to users of it across an entire enterprise, three fundamental elements need to be in place. To learn more about these fundamentals of integration, visit here. Now that we know the fundamentals, let’s dive in to the capabilities achieved by Sage CRM when integrated with other Sage ERP products. If a business in the Greater Toronto Area or beyond has Sage ERP products, they can quickly and cost effectively leverage their data to both front- and back-office environments. Here are the capabilities of Sage CRM’s integration with Sage ERP that is directly linked to the three fundamentals of integration: Front-to-Back Office Data Consistency From its out-of-the-box state, Sage ERP can integrate with Sage CRM. This leads to bidirectional synchronization of customer information, both financial and nonfinancial, between the Sage ERP front office and back office environments. This ensures that information is captured once at the source and then automatically shared to all relevant fields throughout the Sage ERP environments without having to wait for it to be rekeyed and revalidated. This allows updated customer data to be available […]

Integrating, blending, and sharing customer information and data across departments and employees can be of fundamental importance and significance to companies wanting to make sure the business process flows with ease. The goal of front-to-back office integration is to bring disconnected business processes, applications, and data sets together. There are great benefits to achieving this objective, but there are also many challenges to achieving success in this. These challenges are based on different departments using different applications, ERP and Customer Relationship Management (CRM) software solutions that don’t integrate, and disruptions to the business cycle. To discover these challenges in more detailed information, visit here. If integration is achieved by connecting the disconnected processes, applications, and data sets within a business, this translates into effective management of customer relationships, lower costs, higher profits, and a sustainable, long term competitive advantage. Simply put, integration of CRM and other business facets is essential across offices. True integration is made up of three fundamentals. Let’s take a closer look at these elements of front-to-back office integration that are essential to saving costs and reducing potential errors for companies throughout Canada, including Toronto, and beyond. Three Fundamentals of True Integration 1. Front-to-Back Office Data Consistency […]

Customer Relationship Management (CRM) software, when it successfully integrates across a business in Toronto, Canada or beyond, brings together customer data to achieve many benefits including integration, productivity, and streamlining. To learn more about the objectives meant to be achieve by CRM and it benefits, visit here. In order to achieve the intended outcomes and benefits of CRM, a CRM system must be integrated throughout the company’s departments, other software systems, and cycles. This is the cause of many of the challenges for businesses when the integration doesn’t occur. Let’s take a closer look at these challenges: Challenge #1: Different departments, different applications It is often the case that different departments use different application types when managing the information they use about customers. In the front office, employees use CRM applications to support the activities that are customer-facing. These include sales, marketing, and customer service. In the back office, employees rely more on ERP applications that support activities that include invoicing, accounts receivable, cash flow management, and financial reporting. ERP software allows them to support transactional, reporting, and compliancy activities without them realizing the need for CRM data as well. Typically, the desire of the front office to integrate applications […]

Do you find that your Customer Relationship Management (CRM) software does not adequately connect from your front office to your back office? If so, you are certainly not alone. It is becoming more and more clear that many CRM solutions are not adequately addressing the need for front-to-back office integration throughout businesses in Canada and beyond. Without proper and effective sharing functionality of customer data, processes within the business can be filled with errors and delays that also lead to extra paperwork and unnecessary challenges. With these errors and inefficiencies comes increased transactional costs and decreased customer satisfaction rates. Over the long haul, these can be exponentially harmful to business success. If you are facing an issue with a lack of CRM software integration across the sectors of your Canadian business, there is hope. It is possible to have front-to-back office integration for companies of all shapes and sizes depending on the CRM software solution that is being used. Sage CRM, for example, allows all types of businesses to seamlessly connect their business processes, applications, and data while sharing it effectively and efficiently. This allows businesses to manage customer relationships more effectively, reduce costs, and increase profitability over the long […]