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Customer relationship management (CRM) is a broad term used to describe all the ways in which an organization interacts with current and potential customers (also known as leads). An organization with CRM will design and use guidelines, principles, and practices, all for the sake of enhancing the customer experience in order to retain and grow their customer base.

Have you ever heard the term “ERP” thrown in business lingo, but are unsure what it means? When doing a search for this term, a lot of information comes up – much of it different and perhaps a little vague.

Distribution companies face their own unique set of challenges that aren’t often found in other industries. It can be difficult for them to remain efficient and competitive when having to balance inventory, forecasting, and logistics processes, all while worrying about sales, customer service, and much more.

Organizations often turn to enterprise resource planning (ERP) and business solutions in order to streamline their operations and increase profits. When used to their full potential, adopting an ERP system for your business can reduce time spent on menial tasks, increase the quality of your products and services, improve productivity, and overall provide your customers with a better experience.