Read Time: 3 mins Published On: Sept 25, 2019 Customer relationship management (CRM) is a broad term used to describe all the ways in which an organization interacts with current and potential customers (also known as leads). An organization with CRM will design and use guidelines, principles, and practices, all for the sake of enhancing the customer experience in order to retain and grow their customer base. CRM is used in communications, service-related processes, sales, forecasting, and analysis of trends and behaviours. The goal is to understand their target audience better so that an organization can adjust their sales strategies to drive sales, gain new customers, and retain the ones they currently have. While CRM refers to the management of any kind of customer engagement, more and more it is used to refer to software solutions that companies integrate into their business operations. This software is designed to help businesses manage their customer relationships with a number of useful tools that help them interact with their clients and anticipate their needs better. There are a number of CRM solutions for your business but not all are created equally. Let’s go over some of the top customer relationship management software […]
Have you ever heard the term “ERP” thrown in business lingo, but are unsure what it means? When doing a search for this term, a lot of information comes up – much of it different and perhaps a little vague.
Distribution companies face their own unique set of challenges that aren’t often found in other industries. It can be difficult for them to remain efficient and competitive when having to balance inventory, forecasting, and logistics processes, all while worrying about sales, customer service, and much more.
Organizations often turn to enterprise resource planning (ERP) and business solutions in order to streamline their operations and increase profits. When used to their full potential, adopting an ERP system for your business can reduce time spent on menial tasks, increase the quality of your products and services, improve productivity, and overall provide your customers with a better experience.
Moving away from your legacy system and adopting a new enterprise resource planning (ERP) management solution can greatly benefit your company. Newer ERP solutions are designed to fully integrate and streamline your business operations, using a variety of applications that work together to let you manage anything from finances, HR, manufacturing, etc., all in one place.
Data security is integral to the operation of any business, not only for business owners but also for the information that they store about their customers. There have been numerous instances throughout history of hackers accessing company data and stealing the information of their customers, including login credentials and even personal information like full name and address.
When it comes to gaining and retaining customers, the key ingredient to success is to know your customers well. No matter how good your product or service is, you won’t get people to buy it unless they believe that it is something that they need. By getting to know your customers and their needs more, you’ll be able to formulate a sales tactic based on how your product or service will satisfy those needs.
A KPI or key performance indicator is a way to identify how successful an organization is. By tracking key indicators, an organization can get a sense of how successful they are at meeting their primary goals. An organization’s primary goals are designed to drive a company towards success, so it’s natural that an organization would want to have some sort of indication that these goals are being met.
Non-Profits have a number of compliance requirements and need to produce various reports for various stakeholders. To deliver on these, non-profits have to respond using their limited IT resources and non-profit accounting software that can require extensive manual works.
As your business grows and profits rise, you’ll find that distribution management and supply chain management will become more complex, and inevitably you’ll be faced with growing challenges. Meeting these challenges is essential to hitting business goals like balancing costs while remaining profitable and continuing to see growth.