Owning a small or medium-sized business can be extremely challenging, especially when you are lacking the same amount of resources that large organizations have. How do you compete with their ability to target larger audiences and offer services or products faster and more efficiently?
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When it comes to owning a small or medium-sized business, one of the biggest pain-points has to be dealing with your finances and accounting. It’s a huge time-investment and there are a number of opportunities to create errors that can end up being costly.
Customer relationship management (CRM) is a broad term used to describe all the ways in which an organization interacts with current and potential customers (also known as leads). An organization with CRM will design and use guidelines, principles, and practices, all for the sake of enhancing the customer experience in order to retain and grow their customer base.
Have you ever heard the term “ERP” thrown in business lingo, but are unsure what it means? When doing a search for this term, a lot of information comes up – much of it different and perhaps a little vague.