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Customer relationship management (CRM) is a broad term used to describe all the ways in which an organization interacts with current and potential customers (also known as leads). An organization with CRM will design and use guidelines, principles, and practices, all for the sake of enhancing the customer experience in order to retain and grow their customer base.

Have you ever heard the term “ERP” thrown in business lingo, but are unsure what it means? When doing a search for this term, a lot of information comes up – much of it different and perhaps a little vague.