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When it comes to gaining and retaining customers, the key ingredient to success is to know your customers well. No matter how good your product or service is, you won’t get people to buy it unless they believe that it is something that they need. By getting to know your customers and their needs more, you’ll be able to formulate a sales tactic based on how your product or service will satisfy those needs.

A KPI or key performance indicator is a way to identify how successful an organization is. By tracking key indicators, an organization can get a sense of how successful they are at meeting their primary goals. An organization’s primary goals are designed to drive a company towards success, so it’s natural that an organization would want to have some sort of indication that these goals are being met.