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You can have an innovative product or unique and useful service, and you can have a great team of enthusiastic employees with refined skills, but if you can’t sell your product, it all goes to waste. Knowing how to sell and how to increase sales may seem like obvious must-haves for businesses, but it can often be a weak point that can crumble an entire operation. Mid-sized and small businesses account for the majority of sales in Canada and the US, and there are several ways your teams can improve sales and grab a bigger slice of the marketplace.   Have a strong but smart digital presence. Many companies make the mistake of thinking they need a presence on every social media platform and to spam their customers with constant emails and newsletters. Strong means quality not quantity. Use the social applications that suit your target audience or customer base, i.e., Snapchat for a younger demo and Facebook for a more mature one. Hire creative professionals to build solid platforms for you with concise and complete information for current and new customers. Shop around to find reasonably priced rates for a graphic designer for your logo, a copywriter who can […]

A business can’t thrive without effective financial management. It takes expert skills and tools to properly plan, implement, and monitor resources, especially for mid-sized businesses with complex operations and a moderate budget to handle. To make the best use of your resources, track and manage core financials, and to stay competitive in an ever-evolving marketplace, it’s vital to have complete information at your and your team’s fingertips.   There is no doubt monitoring financials is complex. Stellar financial management requires powerful management tools in the cloud. IWI Consulting Group is an enterprise resource planning (ERP) and Sage software provider that can help by customizing an AICPA-endorsed solution like Sage Intacct for your business. The system is designed to be flexible and adapt to suit your needs. With these core financials you can increase productivity and efficiency to accurately manage and grow your business. It includes:   A flexible and scalable general ledger with full visibility Enhanced purchasing to set the optimal price at the right time Order management for high volumes, complex processes, and tailored pricing details Easy accounts payable and receivable A full picture of cash and capital management Accessible dashboards and reporting to control operations and financial data […]