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Exceeding customer expectations, rather than meeting them, seems like a big hurdle to jump. But with software such as Sage 300, keeping customers happy and satisfied is just one of the many attributes of using a comprehensive business management system. It’s easy to get bogged down in warehouse operations at the expense of customer service. Things like cutting costs, improving accuracy, enhancing productivity, and other concepts, are, of course, important; but, all are for naught if they do nothing to enhance the customer experience. The customer is, at the end of the day, the person who pays your salary. By their purchases, they decide whether they choose to do business with your company and whether they believe you are productive, efficient, and accurate. If not, they’ll take their business elsewhere. How can you make the customer the center of your manufacturing universe? By creating a culture that focuses on the customer as the center of operations. Consider the many touchpoints you have with customers now and how each can be enhanced. By focusing on them singly, the collective whole can add up to a big difference. Sales people can be a great source of information to assess the customer experience. […]