Front-to-Back Office Integration White Paper
Recent findings indicate that back-office connectivity to front-office operations is not adequately being addressed by Customer Relationship Management (CRM) implementations. In order to have satisfied customers and reduce costs, data needs to be shared effectively and be free from errors and delays. This whitepaper discusses how front-to-back-office integration enables businesses to address this and seamlessly connect processes, applications, and data to:
- Manage customer relationships more effectively
- Reduce costs
- Increase profitability over the long term
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